Day one was filled with energy, inspirational talks, great case studies and lots of new and common learnings. Here are just some of the key takeaways we have prepared just for you:
Made for humans. Be inclusive.#EXF19 started with a BANG! Peter Smart from Fantasy Interactive delighted us all with his talk on how to “create magic” in designing products that are made for humans, through experiment & play, and introducing motion and design frameworks from the early stages of the project to set new standards in the industry… it’s not all about method, fill your designs with life!
“Design for humans, not robots”
It was great to have Marie Van Driessche give her personal view as a deaf designer on Inclusive Design and how we can use exclusions as opportunities to create new ideas.
We are all designersOur colleagues at HABITANT®, Marc Roca (Head of Service Design) and Franc García (Head of UX) brought a unique and fresh outlook on the future of design teams and design led organisations. We are living in The Age of Experience where technology is a key factor that pushes us towards the unknown constantly, both in the way we live and the way we work. Designers have switched from being sources of inspiration and creativity to innovation facilitators, that now have impact on strategic business decisions.
Challenge the norm and build interdisciplinary teams with complementary skills that practice a collaborative approach to make the project richer and allow us to learn from each other in all stages of the process. We are better together, than any one of us alone.
Adapt your space to allow you to carry out new ways of solving problems and integrate design thinking process to your teams and leverage technology to improve your day to day work, and don’t be afraid of AI, algorithms, systematic design… Be prepared to embrace constant change, adopt and evolve a collaborative design approach to help create positive human experiencesthat are emotional and functional.
“Think broader and crossdiciplinary”
The impact of design process and playful UXTom Censani from Eventbrite, talked about the way design has a broader role in organisationsthan just to deliver a product that delights customers. We now have a wider range of responsibilities and the value of our work has an impact on a lot more people than just the final user. We must build systems and methodologies that will allow teams to be more efficient at global and local scale and drive company design culture.
“Nudging positive behavioural patterns”
Our following talks were both connected by UX and Games. Veronica Zammitto gave us insights into how perceptions and player behaviour impact on the games she designs, and how we should blend skill levels, difficulty and time to keep players engaged and game flow in continuous progression mode. While Christopher Grant gave us a masterclass on how UX can not only help us build products, but also help us design new ways of working, by giving internal teams room to try new ways of testing and design games.
Future bank branch. Design as global nexus.
David de Prado (BBVA) and Verónica Bello (Designit) presented the challenge of designing the future bank branch, a connected physical space that is evolving to adapt to customer needs in an increasing digital world. And Ana Di Grigol (Amazon) explained how designers at globalscale need to focus first on having a true understanding of the overall experience and stakeholders involved, in order to lead, influence and become the nexus between different teams.
“Design as a nexus between teams”
Humanities, emotions & technologyCarlos Pacheco and Esther Marina from Starcom, explained how through the creative use of technology and deep research, they connect with people to design relevant human experiences.
Followed by Jay Meissner from Adobe, who talked about the threat both designers and users are facing with technologies such as AR, VR, Voice and AI.
As designers we have the responsibility of being the intersection between humanity and technology and we need to make a true conscious decision to practice responsible design, to build on transparency and trust, so we can design experiences that have a positive impact on humanity, society, business, our profession, our company and ourselves!
“Consider rights, responsibilities, ethics”
A digital and physical universe.
Payal Wadhwa, Service Designer @ Idean, shared her vision about the future relationships between the digital and physical
“Putting iPads in retail stores doesn’t help you sell more!”
Trend driven innovationWhat will your customers wan next? Livia Foretti, gave us her vision on how the world is constantly changing and through Trend Driven Innovation she presented various case studies to illustrate how innovation is creating new consumer expectation… (Snaptchat Gender filter, Amazon Locker in Coachella, 10M players attended Fortnite’s Marshmello concert).
Welcome to the Expectation Economy!
“Innovations create new consumer expectations”
A magic experienceThe start of the day was magic, so we could only end in the same way… with MAGIC!!!
Jorge Blas – renowned international illusionist – closed the day with a talk about how he designs magical emotions and the process he follows to generate these experiences – which in many ways are similar to what other experience designers use. Jorge delighted all of #EXF10 audience with some amazing and memorable moments, leaving the +1000 crowd flabbergasted and on the highest possible note!
“Dream, ideate & don’t be afraid to fail”
See you at #EXF19 – Day Two!