Email marketing BBVA
CRM & Email
of the way
What did we do?
BBVA has millions of clients, a wide array of products, and a constant stream of promotions and milestones. Establish a creation process and delivering relevant communications to each target at the right moment is both a massive and exhilirating task.
CRM, UX, UI, Digital Analytics.
A highly humane machine
Quantity and quality
We analyzed client profiles and banking products as well as “journeys” associated with both in order to develop a CRM strategy that would allow us to send the correct message to its users at the right moment. We also created a base of digitally active users to guarantee an agile response while adhering to the quality of each execution and in coherence with the new visual code of BBVA.