BBVA Digital Sales
The Challenge
In 2014, we started working with BBVA to help push their Digital Transformation process. Our main goal? To convert Digital Sales into a strategic priority with HABITANT as a partner in this challenge.
A great task that required us to take on the challenge of communicating the progress of BBVA’s services and products, whilst leveraging technology and data in the most efficient way.
A great task that required us to take on the challenge of communicating the progress of BBVA’s services and products, whilst leveraging technology and data in the most efficient way.
Capabilities
Project Management, Digital Strategy, Research, UX/Design, Creativity, Development, SEO
3 key strategic objectives.
Goals
We accompany and advise BBVA in the digital communication of their products and service offering, we also launch integrated brand campaigns in collaboration with the DDB agency, to help customers make better financial decisions.
– Increase in sales of products to BBVA customers through digital channels.
– Digitization of clients.
– Acquisition of new customers through digital channels.
– Increase in sales of products to BBVA customers through digital channels.
– Digitization of clients.
– Acquisition of new customers through digital channels.
The strategy:
the user, always the user.
Our approach
- We listen and analyse behaviour patterns and key sectors, and design and implement solutions with CRM strategies, through the different BBVA channels and combining this with Salesforce.
- We design contact plans and Customer Journeys on an annual basis and for specific campaigns, to encourage conversion and recruitment, optimizing and improving their success rates as CRO experts.
- We create funnels for each campaign launch to improve and execute creative solutions for Brand Building and Performance, through innovation in formats and tools, monitoring and defining the most convenient standard for each user, moment, medium and product.
BBVA & HABITANT
We integrate into BBVA’s work model and build things together.
For more than 5 years, BBVA and HABITANT have formed a tandem:
- Being part of the bank’s Agile processes and dynamics on a day-to-day basis, sprint to sprint.
- Providing BBVA with the best specialists to help develop in-house projects.
- Helping to define the brand visual language in digital channels, standardising designs and creating global digital brand guidelines.
“During the last 5 years, we have helped to turn BBVA into a reference in digitization, helping to position BBVA as the leading bank in Digital Transformation in Spain.”
Fernando Martínez-Corbalán
Ganeral Manager & Partner
Results
5 years later, BBVA has become the leading bank in Digital Transformation in Spain and is an acknowledged reference in digitalisation.
+Digital
+Sales
Exponential growth of sales through digital channels Digital training in Spain and undisputed reference in digitalisation.
+20,000
active customers in the last 4 years
Exponential growth of sales through digital channels Digital training in Spain and undisputed reference in digitalisation.
pieces of communication created between 2015-2019
