Make it happen
Designing
for the
user
What did we do?
In a market as little differentiated as the energy sector, we banked on designing an app inspired by the requests of millions of users as a retention and loyalty strategy for Iberdrola.
Áreas de trabajo
Design Thinking, Research, UX, UI, Development, Testing.
From research to development
Design Thinking
Our objective was to develop a better app for clients in the energy sector. To do so, we implemented a methodology based on Design Thinking, analyzing the amrket and researching people’s needs to transform them into the app’s features. We were able to offer a truly useful tool that is also relevant day in and day out.
“The project’s success is owed to understanding the real needs and motivations of the users, and aligning these requests with the technology and business objectives.”
Fernando Martínez-Corbalán
General director & partner
+28%
+31%
Increase in downloads
+87%
Increase in active users
Increase in downloads
Increase in invoice downloads
