Urbania International - STUDENT HOUSING

We designed
end to end the
dormitories of
the future

Objective:
adapt or die

THE CHALLENGE

Our great challenge was to design a new model of university student housing with a differential value proposition within the category and to redesign the experience allowing us, in turn, to develop a unique and memorable brand identity that could be replicated both in Spain and internationally. That was the great challenge we were facing.

DISCIPLINES

Service Design (Research, Strategic Management, Design of experiences, Design of spaces and technology) UX, UI, Creativity and Branding.

OUR APPROACH

Cross-cutting
work model

We tackled the project with a co-creative and Design Thinking approach focused on our users. Through Service Design we worked together with different stakeholders and groups of young university students from different areas of Spain, as well as with participants related to the ecosystem of university student housing, the design of spaces and architecture.

We carried out co-thinking and ideation sessions and different workshops involving the Brand & Content and Digital Product Design areas in charge to then create the naming, identity, development of the digital product, facilities and graphics.

Thanks to the research, we designed the Student Journey “to be” related to search and accommodation and defined the findings, strategic principles and areas of opportunity that were the starting point of the ecosystem of solutions created for BCOME.

WHAT DID WE DO?

Creation of an ecosystem of design solutions based on a new business model

We covered from the creation of a unique strategic direction in the sector to the design of how the different areas of the dormitory are used, through to brand conception, positioning, communication tone and the definition of digital solutions that can be activated in pursuit of a responsible and useful technology.

“We have helped BCOME define a new value proposition for service and experience in an innovative and disruptive way. Now young people will no longer stay in dormitories but will live in them, understanding “living” in the broadest sense of the word.”

FERNANDO MARTÍNEZ CORBALÁN

GENERAL DIRECTOR & PARTNER

SOME FIGURES

Tangible research to establish the core business

+400

hours of research (interviews, focus, workshops, shadowing…)

key findings

8 areas of opportunity that have a direct effect on the business

strategic design principles

spatial design guides