VIRGIN TELCO - TELECOMMUNICATIONS
strategy for a
“We want to be the sixth-biggest operator nationwide”
Comprehensive Digital Sales Strategy
For this reason, our proposal consisted of a Full Stack project where creativity, user experience, media and technology work fully integrated.
WHAT DID WE DO?
Martech integration of acquisition and conversion
Brand and creative conceptWe carried out the digital landing of the brand, created a communication umbrella and a creative concept that allowed us to launch Virgin telco in Spain and communicate with our users regardless of which phase of the sales funnel they were in.
Strategy, setup and digital media campaignWe defined the omnichannel campaign strategy (branding and performance), managed it and optimised it on a daily basis in all channels: Paid Search, Programmatic, Paid Social, Video, Audio, Amazon, etc. We maintained 360º control at all times.
Omnichannel econometric measurement modelWith our econometric model we achieved complete traceability of sales: online, phone calls, GRPs correlation, assisted sales, calls / sales, etc. The entire environment was measured and improved thanks to algorithmic learning which helped us to make better business decisions.
Martech IntegrationWe implemented and leveraged Google Marketing Platform GA360 and SA360 technology and integrated it with Wallmeric, Big Query for both media management and the management of all its associated data.
Digital assetsWe developed the necessary digital assets with a special focus on conversion processes and under a continuous optimisation approach (CRO).
Digital business ecosystemWe coordinated distributors, agreements with third parties, understanding of the competitive environment, and the rest of the brands in the Euskaltel Group to achieve a complete vision of Digital Sales.
DO YOU WANT TO SEE OUR LAUNCH VIDEO?
“The key was clearly to work on
all the areas together with
the common objective of
JOSE LLINARESHEAD OF AUDIENCES & PARTNER