BBVA Digital Sales
the way of
A great task that required us to take on the challenge of communicating the progress of BBVA’s services and products, whilst leveraging technology and data in the most efficient way.
3 key strategic objectives.
– Increase in sales of products to BBVA customers through digital channels.
– Digitization of clients.
– Acquisition of new customers through digital channels.
the user, always the user.
- We listen and analyse behaviour patterns and key sectors, and design and implement solutions with CRM strategies, through the different BBVA channels and combining this with Salesforce.
- We design contact plans and Customer Journeys on an annual basis and for specific campaigns, to encourage conversion and recruitment, optimizing and improving their success rates as CRO experts.
- We create funnels for each campaign launch to improve and execute creative solutions for Brand Building and Performance, through innovation in formats and tools, monitoring and defining the most convenient standard for each user, moment, medium and product.
BBVA & HABITANT
We integrate into BBVA’s work model and build things together.
For more than 5 years, BBVA and HABITANT have formed a tandem:
- Being part of the bank’s Agile processes and dynamics on a day-to-day basis, sprint to sprint.
- Providing BBVA with the best specialists to help develop in-house projects.
- Helping to define the brand visual language in digital channels, standardising designs and creating global digital brand guidelines.