ESIC - EDUCATION
of the online
in the education
acquire more enrolments in a more efficient way
Martech for an advanced optimisation of media
HOW DID WE DO IT?
Integration of GMP media technology
Paid MediaWe implemented GMP technology (Search Ads 360, DV 360 and Campaign Manager), to obtain an improved integration of information and advanced functionalities that allowed us to best optimise paid media.
SEO and ContentAt the same time, we worked on the content strategy that, thanks to SEO optimisation, allowed us to acquire related traffic, create audiences associated with the different areas of business and use it in paid media.
Data & AnalyticsWe complemented it with a measurement model that allowed us to understand which users were relevant and at which point of the decision-making making process they were discovered, standardising measurement and improving maintenance by using Google Tag Manager and integrating data via Big Query. Furthermore, we integrated the different sources of data like CRM (Salesforce) that gave us a complete vision of the acquisition process and final sale.
“Thanks to the use of advanced technologies were able to adapt our media strategy to the reality of the business, managing to improve acquisition results”
EDUARDO ALFEIRÁNPAID MEDIA TEAM LEAD
Improvement in key indicators