BBVA SEO Strategy
Informing
to sell
What did we do?
When the bank dove into digital channels, we defined a unique territory for BBVA: user inquiries. Instead of selling products, we decided to come to their aid. The results took care of themselves.
Work areas
SEO, Development, Digital Analytics.
Generate a SEO culture
Good practices and shared methodologies
BBVA was a pioneer in agile methodologies, and created a specific SCRUM for SEO. Client and consultant worked hand in hand, achieving incredible results.
“BBVA has become a standout leader in SEO visibility within the finance sector.”
Esther Azcano
Head of SEO at Habitant

+429%
1º
Leader in SEO visibility in the banking sector
+5.000
in search visibility
Leader in SEO visibility in the banking sector
keywords positioned on first page of results