ESTRELLA GALICIA - RETAIL

We designed
the D2C model
of Spain’s
most-loved
brewery

Objective:
To go beyond
the purchase

THE CHALLENGE

To design the new D2C for Hijos de River Brewery D2C, a model that forms a direct relationship with the consumer that allows us to control the experience with the brand in the digital environment.
In other words, to go beyond the purchase and establish an experience with the brand by creating an agile, effective and flexible platform under an evolutionary work model.

DISCIPLINES

Service Design (Research, Strategic Management and Design of Experiences), UX, UI, Creativity, SEO, Contents & Branding.

OUR APPROACH

Partnership,
delivery
& results

  • We tackled the project by using a collaborative approach with the Hijos de Rivera team and Design Thinking techniques. We worked closely with the different stakeholders of the company, users of the brand and beer consumers from all over the country.
 
  • We held co-thinking and ideation sessions and different workshops which allowed us to better understand what consumers want when it comes to transferring their needs to a relationship platform that goes beyond the act of purchasing.
 
  • Through different workshops, we developed the models for experiences, subscription, logistics, product, sustainability, etc.

WHAT DID WE DO?

A complete and differential platform for Digital Experience and Digital Sales

  • Platform design
    We redesigned the platform from scratch, simplifying and reorganising the information in the simplest way. We focused the visual design on highlighting Estrella Galicia’s history and the authenticity that it instills.
  • Boost in sales
    As a result of the research and understanding of the Customer Journey, we were able to improve the user experience and boost sales by identifying key and important moments to promote services such as the subscription model, gastronomic experiences, tastings, merchandising, etc.

“We not just loved the challenge of developing an attractive online shop in line with a brand like Estrella Galicia, but also of going a step further by finding out and solving why a user would buy there instead of in the supermarket.”

Fran garcía

head of ux/UI

RESULTS

Plausible improvement in retention and conversion

And in turn, increasing recurrence and the value of the average order.
-64.4%
DECREASE IN REBOUND RATE
+15%
INCREASE IN CONVERSION RATE
+25% INCREASE IN AVERAGE ORDER VALUE
+13.7%
INCREASE IN AVERAGE DURATION OF VISIT
+3.3%
INCREASE IN USER SESSIONS
DECREASE IN REBOUND RATE
INCREASE IN CONVERSION RATE
INCREASE IN AVERAGE ORDER VALUE
INCREASE IN AVERAGE DURATION OF VISIT
INCREASE IN USER SESSIONS