i-DE Grupo Iberdrola
more at hand
Starting with research based on Design Thinking methodologies and with a user centric approach, we aligned the vision of the product with the strategy to achieve a product that ensures the best user experience.
Two design goals
We had two main goals:
- Adaptation of their digital assets for customers
To accompany Iberdrola Distribution (or i-DE) in adapting its digital assets to customers, offering a better service through an excellent user experience and a renewed image.
- Provide the highest quality and customer service.
In a continuous process of improvement, Iberdrola Distribution seeks to provide the highest quality and customer service, ensuring that each user finds what they are looking for immediately.
Energy, more at hand than ever
The customer experience
With a User-Centric strategy and following Design Thinking methodologies, we investigated different user profiles (individuals, SMEs, user managers) obtaining significant findings that, together with the heuristic findings, led to improvement proposals for the web and customer app.
To facilitate information access for users, many of them non-recurring, redundant elements are used to help find everything you need, especially if theis is an incidence.
We start with a series of UX Quick Wins on the web and the app, to obtain immediate improvements for the user.
MVP & Agile
In parallel, we worked on a minimum viable product to reduce the time-to-market, with an evolutionary sprint plan that allowed the progressive launch of new functionalities.
We worked together with Iberdrola Distribution (i-DE) as an integrated team, applying daily and refinement meetings to obtain the maximum potential of each of the team members.