Make it happen

APP Clientes
Iberdrola

Designing
for the
user

What did we do?

In a market as little differentiated as the energy sector, we banked on designing an app inspired by the requests of millions of users as a retention and loyalty strategy for Iberdrola.

Áreas de trabajo

Design Thinking, Research, UX, UI, Development, Testing.

From research to development

Design Thinking

Our objective was to develop a better app for clients in the energy sector. To do so, we implemented a methodology based on Design Thinking, analyzing the amrket and researching people’s needs to transform them into the app’s features. We were able to offer a truly useful tool that is also relevant day in and day out.
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“The project’s success is owed to understanding the real needs and motivations of the users, and aligning these requests with the technology and business objectives.”

Fernando Martínez-Corbalán

General director & partner
+28%
Increase in active users
+31% Increase in downloads
+87%
Increase in invoice downloads
Increase in active users
Increase in downloads
Increase in invoice downloads