MERCK Digital Strategy
Online
Diagnoses
Up until then nobody the thyroid was a forgotten subject
What did we do?
The thyroid condition is a disease with various dormant diagnoses, and the only way to bring them to light is by capitalizing on the searches related to this problem and create a new self-diagnosis tool online.
Goal
Digital Strategy, Research, SEO, Sem, UX, Development, and Digital Analytics.
Work areas
Digital Strategy, Research, SEO, SEM, UX, Development, Digital Analytics.
“After analyzing all the data provided, we came to the conclusion that there is an important necessity of information and the online channel is the perfect way to get it.”
José Llinares
Head of Strategy and Partner at HabitantConceptualization and design
Medical tool
Our platform for pathology diagnosis has been validated by doctors to encourage those who seek for online information to visit a doctor.
The results of the platform questionnaire could be downloaded and printed, to be shown to a specialist and to request a medical validation test.
The results of the platform questionnaire could be downloaded and printed, to be shown to a specialist and to request a medical validation test.
+25K
+110K
Over 110K online diagnostics in 2017
20%
Downloads of diagnosis that results in visiting doctors
Over 110K online diagnostics in 2017
Conversion ratio above 20%
