MERCK Digital Strategy

Online
Diagnoses

Up until then nobody the thyroid was a forgotten subject

What did we do?

The thyroid condition is a disease with various dormant diagnoses, and the only way to bring them to light is by capitalizing on the searches related to this problem and create a new self-diagnosis tool online.

Goal

Digital Strategy, Research, SEO, Sem, UX, Development, and Digital Analytics.

Work areas

Digital Strategy, Research, SEO, SEM, UX, Development, Digital Analytics.

“After analyzing all the data provided, we came to the conclusion that there is an important necessity of information and the online channel is the perfect way to get it.”

José Llinares

Head of Strategy and Partner at Habitant

Conceptualization and design

Medical tool

Our platform for pathology diagnosis has been validated by doctors to encourage those who seek for online information to visit a doctor.
The results of the platform questionnaire could be downloaded and printed, to be shown to a specialist and to request a medical validation test.
+25K
Downloads of diagnosis that results in visiting doctors
+110K Over 110K online diagnostics in 2017
20%
Conversion ratio above 20%
Downloads of diagnosis that results in visiting doctors
Over 110K online diagnostics in 2017
Conversion ratio above 20%