REDESIGN RASTREATOR.COM WITH A FOCUS ON CONVERSION
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Rastreator.com has trusted HABITANT® to redesign its website and provide a greater coherence in the design of all its business lines. The objective was to improve the experience of its users through a User Centric, Mobile First approach and with the creation of a Design System to continue evolving the website. All this was achieved without losing the values and brand positioning, as well as the focus and main KPI: conversion.
“We are much more than an insurance comparator”
Focus on users and mobile
First, the userOur approach started the only way we know … by putting the user at the center of the experience, listening and learning from them, understanding their needs and their motivations or frustrations when making comparisons of the products. Thanks to interviews and user tests we obtained key information that helped us create the design principles that would later form the DNA of the new experience.
Collaborative approachFrom day one, both teams, HABITANT and Rastreator, worked hand in hand. All the decisions were made together and they collaborated closely for the web redesign.
Transversal TeamWe had an interdisciplinary team that included all profiles of the field of Service Design and Product Design, and on top of that a product owner that was present from the beginning until the end, ensuring that all the knowledge acquired in each of the phases was applied correctly.
Design systemTogether with the Design team of Rastreator, a design system has been created that will help the company work in a homogeneous manner under the same visual and systematic language, optimizing the usage of time of designers and developers during the future evolution of the product.
Always thinking about mobileOne of the main objectives of the project was to create a mobile first experience, solving challenges on mobile and with a new design aimed at incentivizing conversion.
Agile test, learn fast, refineThrough our UX LAB we were able to make agile tests and contrast our designs with the opinions of our testers.