Redefining the educational experience at SEK
People first
What did we do?
By following Design Thinking methodologies, we researched different Institución Educativa SEK’s stakeholders and users, families and students alike. Strategic points that allowed us to redefine the educational experience emerged based on their expectations and needs.
Work areas
Design Thinking, Strategic Design, Product Design, Investigation (people & Customer Journey), UX, Digital Analytics.
Necessary innovation
Coming to the rescue
Innovation means being the first to create what everyone has been waiting for. This is why Institución Educativa SEK entrusted Habitant with the task of understanding the needs of current students, families, professors, and to rethink the educational experience of the future in order to implement all of the necessary measures possible to ignite students’ true potential.
“We have created a new format of representing the story of a student. This isn’t simply a customer journey, it’s a complete strategic map of a person’s lifecycle with the school.”
Marc Roca
Head of service design
5
16
areas of opportunity detected
108
months of analysis and interpretation
areas of opportunity detected
interviews with all the participants in the process
