Syllâbus by Urbania
Therefore, we approached the project with a co-creative approach and Service Design vision, we focussed on our users. We worked jointly and in depth with the different stakeholders and multiple groups of university students from different areas of Spain, as well as several roles related to the university residence ecosystem, the design of spaces and architecture.
We talked with people, we interviewed them, we studied information related to the sector, we visited residences, hotels, co-working spaces, we conducted co-thinking and ideation sessions and different workshops that resulted in a new business model that encompassed the creation of a unique strategic direction in the sector, the construction of the different areas of the residence, through to the conception of the brand naming and its positioning.
ResidenceDesign the new model of university residence for the new generations of students.
JourneyDesign the search and registration journey for young tenants and family members in their search for accommodation.
StrategyIdentify a new strategic direction to clearly differentiate ourselves within the sector.
Brand BookCreate a new brand that transmits the values of the company and reflects the strategic axes extracted from the research with users and stakeholders.
Thanks to the research we defined findings, strategic principles, areas of opportunity and created a “to be” customer journey to search for accommodation in university residences.