Syllâbus by Urbania

Designing the
future student
residence

THE CHALLENGE

To design a new model of university residence beyond the basic accommodation service (spaces, personnel roles, functionalities and experiences) through the understanding of young students and their real needs, also englobing the redesign of the way they search, make their choice and the in-residence experience.

WORK AREAS

Service Design (Research – Strategic Direction – Experience Design – Space and Technology Design), Creative, Branding.

Our Approach

Co-creativity

We knew what Syllâbus needs were. Now was the time to discover what the users wanted, who they were and what their needs and fears were, in order to design a differential value proposition that would put us in their top of mind.
 
Therefore, we approached the project with a co-creative approach and Service Design vision, we focussed on our users. We worked jointly and in depth with the different stakeholders and multiple groups of university students from different areas of Spain, as well as several roles related to the university residence ecosystem, the design of spaces and architecture.
 
We talked with people, we interviewed them, we studied information related to the sector, we visited residences, hotels, co-working spaces, we conducted co-thinking and ideation sessions and different workshops that resulted in a new business model that encompassed the creation of a unique strategic direction in the sector, the construction of the different areas of the residence, through to the conception of the brand naming and its positioning.

DESIGN CHALLENGES

Our approach

  • Residence
    Design the new model of university residence for the new generations of students.
  • Journey
    Design the search and registration journey for young tenants and family members in their search for accommodation.
  • Strategy
    Identify a new strategic direction to clearly differentiate ourselves within the sector.
  • Brand Book
    Create a new brand that transmits the values ​​of the company and reflects the strategic axes extracted from the research with users and stakeholders.

Strategy first

Thanks to the research we defined findings, strategic principles, areas of opportunity and created a “to be” customer journey to search for accommodation in university residences.

“HABITANT has helped us define a new value proposition for the service and experience in an innovative and disruptive way. Now our young students will not only stay in our residences, but will live them, understanding “living” in the broadest sense of the word.”

Jeffrey Sújar

CEO at Syllâbus
7
AREAS OF OPPORTUNITY
9 DESIGN PRINCIPLES
5
PROPOSALS FOR IMMEDIATE DIGITAL SOLUTIONS
AREAS OF OPPORTUNITY
DESIGN PRINCIPLES
PROPOSALS FOR IMMEDIATE DIGITAL SOLUTIONS