Experience Design Director | Partner

Russell Effio

Raised between England and Spain, with 20 years of experience in Design Management. Founder of EFFIO Digital Creative Studio (2001) a digital branding + motion graphics studio in Barcelona and Owner/Creative Director at Psycle Interactive UK & SPAIN (2009-14), where he worked together with Google / YouTube / Zoo teams (USA, EMEA, APAC) for leading brands from around the world, leading the UX & UI Design teams, transforming creative concepts into innovative digital user experiences across multiple platforms and devices through the creative use of technology.
 
Russell is now a Partner and Experience Design Director at HABITANT® (Madrid & Barcelona), where he leads the Service + Product Design department – a multidisciplinary team of Researchers, Service Designers, UX / UI and Visual Designers – analyzing, defining and designing user centered products, services and digital experiences, that effectively align PEOPLE’s needs with BUSINESS objectives and TECHNOLOGY.
 
Brands he has produced work for include: GOOGLE, YOUTUBE, BBVA, SEAT, AUDI, BMW, IBERDROLA, CORONA, SAN MIGUEL, FREIXENET, UNICEF, NBC, LONDON 2012.
 
Languages: Spanish, English, Catalan